are you am i

Founded in 2014 by fashion blogger-turned-designer Rumi Neely, ARE YOU AM I is a Los Angeles-based luxury womenswear brand that captures a distinctively effortless, California-cool aesthetic. Neely, who rose to prominence as a tastemaker in the early 2010s with her blog Fashion Toast, translated her personal style into a line of elevated basics, bold leather statement pieces, and lingerie-inspired silk styles. The brand is known for its minimalist yet slightly edgy approach, offering sleek and slim silhouettes that blur the line between casual and sexy.

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