arey

Founded in 2020 in Los Angeles by serial entrepreneur Allison Conrad and celebrity trichologist Jay Small, Arey positions itself as the "wrinkle cream of haircare." The brand emerged from Conrad’s personal frustration with the lack of preventative solutions for grey hair, leading to a science-driven approach that treats hair health from the inside out. Arey pioneered the anti-aging haircare category by focusing on pigment preservation and scalp health before visible changes take hold. The brand appeals to a proactive, wellness-minded audience seeking to maintain their natural hair color and vitality without relying on chemical dyes.

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