London-based luxury skincare brand known for its patented silver formula and holistic, science-driven approach to beauty.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in London by Joy Isaacs in 2012, ARgENTUM was born from a dream about the profound healing properties of silver. This vision led to a collaboration with dermo-cosmetic scientist Dr. Gilbert Mouzin, resulting in a patented formula that fuses Silver Hydrosol and DNA HP. The brand launched with a single hero product, la potion infinie, a restorative day and night cream celebrated for its unique texture and efficacy. With its origins in treating skin for years, the founder's background directly informs the brand's focus on silver as a powerful, skin-rejuvenating ingredient.