Space-age cosmetics brand known for its retro-futurist aesthetic, vegan formulas, and inclusive shade ranges.
ORIGIN
United States
PRICE TIER
mid
Founded in 2021 by pop icon Ariana Grande, r.e.m. beauty translates the singer’s love for sci-fi and vintage 60s mod aesthetics into a high-performance cosmetics line. Originally launched with Forma Brands and later acquired by Grande to operate independently, the brand is anchored in a “retro-futurist” visual identity—think silver chrome packaging, astronaut-helmet lipstick bullets, and ultraviolet hues. The product philosophy centers on self-expression and versatility, offering tools that range from everyday essentials to experimental, stage-ready glam.