American footwear and apparel brand known for its performance-driven equestrian boots and durable western workwear.
ORIGIN
United States
PRICE TIER
mid
Founded in 1993 in California by Beth Cross and Pam Parker, Ariat revolutionized the equestrian footwear market by integrating athletic shoe technology into traditional riding boots. Named after the legendary racehorse Secretariat, the brand was built on a foundation of performance, durability, and comfort. Ariat's signature style blends rugged western heritage with modern technical innovation, catering to equestrians, ranchers, and outdoor enthusiasts. The brand's core product lines include performance riding boots, western cowboy boots, and durable workwear, all designed with advanced biomechanical technology for all-day comfort.