London-based luxury streetwear brand known for its subversive, graphic-led style and high-quality, Italian-made casualwear.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2012 by Sofia Prantera, a Central Saint Martins-trained designer with Italian roots, and graphic artist Fergus Purcell, Aries merges high-fashion principles with a streetwear sensibility. The London-based label grew out of a shared love for trash culture, outsider art, and '80s and '90s subcultures like skateboarding and rave. Aries is defined by its subversive attitude and a punk approach to design, creating genderless collections that challenge conformity. The brand is recognized for its bold, idiosyncratic graphics—including the iconic 'Temple' logo and the popular 'No Problemo' slogan—applied to relaxed silhouettes.