arm & hammer

Founded in 1846 by Dr. Austin Church and John Dwight in the United States, Arm & Hammer began as a simple baking soda business before evolving into an American household staple. The brand's iconic logo, featuring the arm of Vulcan, the Roman god of fire, has become a globally recognized symbol of utility and trust. Originally focused on baking soda, the brand expanded its portfolio in the 1970s to include a wide range of personal care and household products, leveraging the natural deodorizing and cleaning properties of sodium bicarbonate.

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