Australian home brand known for its handcrafted, sustainable rugs made from natural fibers with a minimalist, slow-design approach.
ORIGIN
Australia
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2009 by Jodie Fried and Sally Pottharst, Armadillo is an Australian rug brand rooted in the principles of slow design and conscious living. Driven by a shared passion for artistry and social change, the founders established the brand to counteract throwaway culture by creating floor coverings that are both aesthetically refined and environmentally responsible. Armadillo is celebrated for its minimalist, texture-driven aesthetic, utilizing natural materials like jute, wool, and linen in soothing, neutral palettes. The core product lines feature hand-knotted and flat-woven rugs that bring a sense of grounded, tactile warmth to interior spaces.