armarium

Launched in 2016 by former Salvatore Ferragamo publicist Trisha Gregory and designer Alexandra Lind Rose, Armarium was a pioneering luxury fashion rental platform based in New York City. It provided on-demand access to a curated selection of high-end runway and couture pieces from brands like Naeem Khan, Viktor & Rolf, and Missoni, targeting fashion-savvy women seeking statement items for special events. Unlike subscription-based models, Armarium focused on individual rentals, positioning itself as a premier service for borrowing rarefied fashion without the commitment of purchase. The platform was distinguished by its integration of personalized styling services from a professional “Style Brigade.”

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