armitron

Founded in 1975 in New York, Armitron was established by Eugen Gluck, a Holocaust survivor who envisioned creating high-quality, stylish watches that were accessible to everyone. The brand became a leader in the digital watch revolution of the 1980s, embedding itself in American culture through associations with professional sports and becoming known as “America’s Watch.” Today, Armitron continues to be a family-run business, with Gluck's daughter Bobbie Weichselbaum as CEO, upholding the founding principle of putting people first. The brand offers a diverse range of analog and digital watches for men, women, and children, from classic dress styles to durable sport models. Characterized by its affordability and reliability, Armitron has maintained its presence in major retailers for decades. In 2024, the company launched a significant rebrand with the tagline “Love Every Second,” aiming to connect with younger audiences by emphasizing the emotional value of time and life’s moments. Recent initiatives also include collaborations with designers like Johnny Wujek and a commitment to sustainability with collections made from upcycled ocean-bound plastics.