artis

Founded in 2013 by Matthew Waitesmith, a former senior executive at MAC Cosmetics, Artis revolutionized the beauty tools market by reimagining the makeup brush. Waitesmith’s vision was to create tools designed for self-application, moving away from the traditional artist-to-client brush format. The brand’s signature is its ergonomic, futuristic design, where the brush handle and fiber orientation mimic the intuitive motion of applying makeup with one's fingers, offering superior control and a flawless finish.

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