British luxury shoe brand known for its Italian-made, comfort-focused occasionwear and signature Swarovski crystal butterfly motif.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2009 by British designer Aruna Seth, the brand was born from her desire to create glamorous 'princess shoes' with a focus on comfort—a departure from the practical footwear business of her father. Rejecting a path in finance, Seth established her eponymous label to serve the red-carpet and bridal markets. The brand is defined by its feminine, elegant designs handcrafted in the same Venetian factories as other top-tier luxury houses. Its most recognizable feature is the 'Farfalla' butterfly, an intricate Swarovski crystal embellishment that adorns many of its signature heels and flats.