Hong Kong-based fine jewelry brand known for its edgy, diamond-encrusted designs and rebellious approach to luxury.
ORIGIN
Hong Kong
PRICE TIER
luxury
Founded in 2008 in Hong Kong by fourth-generation Belgian diamantaire Audrey Savransky, AS29 offers a rebellious and modern approach to fine jewelry. Rooted in Savransky's deep family heritage in the diamond industry, the brand was created to provide women with a "diamond remedy"—pieces that balance exquisite indulgence with an edgy, avant-garde sensibility. AS29 is celebrated for its bold graphism, dramatic shapes, and the generous use of micropavé diamonds set in 18k gold. The brand's collections often draw inspiration from natural elements and geometry, transforming familiar motifs like wings, flowers, and arrows into striking, contemporary designs.