as2ov

Founded in 2013 by Taichi Fujimatsu, a former designer for the esteemed Japanese bag brand master-piece, AS2OV stands for “A Shared Sense of Value.” The brand was born from a desire to create high-quality, thoughtfully designed products at an accessible price point. Based in Japan, AS2OV fuses a minimalist urban style with the rugged functionality of outdoor gear, creating a distinct identity within the world of technical accessories. The brand’s core lies in its innovative approach to materials, frequently developing its own proprietary fabrics like the waterproof UNBY-TEX and custom CORDURA® nylons.

See more