ash

Founded in 2000 by French designer Patrick Ithier and Italian entrepreneur Leonello Calvani, Ash merges French flair with Italian heritage craftsmanship. The brand was born from the duo's shared vision to create footwear for fashion-forward consumers, quickly gaining international acclaim for popularizing the wedge sneaker. Ithier, with a background in sports fashion and experience at Charles Jourdan, brought an eye for innovative, comfortable, and original designs to the partnership. The brand’s core is edgy, contemporary footwear that often sets trends rather than follows them, with signature styles including studded biker boots and statement-making chunky sneakers.

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