American resort-inspired lifestyle brand known for its artisanal jewelry, embroidered dresses, and classic, travel-ready accessories.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2005 by Ashley McCormick while she was a senior at Georgetown University, ASHA is a resort-inspired lifestyle brand rooted in elegance and wanderlust. Raised in Greenwich, Connecticut, and influenced by her time studying art history in Paris and Florence, McCormick infuses her collections with a blend of old-world sophistication and modern femininity. The brand’s signature style is defined by its classic, travel-ready aesthetic, offering a curated selection of fine and fashion jewelry, embroidered dresses, and chic accessories.