ashaha
French fine jewelry house known for its bohemian luxury and designs inspired by ancient Moroccan Berber culture.
ORIGIN
France
PRICE TIER
luxury
SPECIALIZATION
WOMEN
Founded by GIA-trained gemologist Oumaima Benharbit, Ashaha is a Parisian fine jewelry brand that debuted in 2022. The house draws its primary inspiration from the founder's Moroccan heritage, translating the ancient symbols and geometric patterns of the Amazigh Berber culture into modern, luxury adornments. The designs also incorporate a 70s psychedelic and vintage aesthetic, creating a unique style that stands apart from traditional Place Vendôme jewelers. Ashaha's collections are characterized by the use of precious materials like iridescent opals, diamonds, and vibrant topaz, often set in 18k gold.
Featured Items
Shiraz diamond choker necklace
$15,350.00
Shiraz diamond choker necklace
$15,350.00
Learn More
Inside Lalla Oumaïma’s Jewellery Brand Ashaha: A Moroccan Royal’s Mission to Empower Women Through Heritage and Design
A comprehensive profile on founder Lalla Oumaïma, detailing her royal Moroccan heritage, the brand's launch, its design philosophy rooted in Berber culture, and her vision for empowering women.
Meet the Winners of COUTURE 2024
This article announces Ashaha as the winner of the "Best in Below $10k" category at the prestigious COUTURE 2024 Design Awards, highlighting the brand's blend of vintage references and modern geometric lines.
ABOUT
The brand's official "About" page, explaining the deep cultural roots of its designs, focusing on the symbolism of the Amazigh Berber culture of Morocco, including geometric patterns and their meanings.