Dubai-based fine jewelry brand known for its luxurious, diamond-encrusted bag charms and convertible pendants.
ORIGIN
United Arab Emirates
PRICE TIER
haute couture
Founded in 2022 by Ashna Mehta, a scion of the Rosy Blue diamond conglomerate, her eponymous Dubai-based brand has pioneered a new category in luxury accessories: high-end bag jewelry. Rooted in her family's deep diamond heritage, Mehta translates traditional fine jewelry craftsmanship into playful, hyper-personalized adornments designed specifically for luxury handbags like the Hermès Birkin and Kelly.