American golf apparel brand known for its relaxed, cotton-based designs and iconic Golfman logo.
ORIGIN
United States
PRICE TIER
premium
Founded in 1987 in California by John Ashworth and Gerald Montiel, Ashworth revolutionized the golf apparel industry by shifting away from stiff, synthetic polyester toward relaxed, natural cotton and twill fabrics. Rooted in a laid-back West Coast ethos, the brand introduced a more comfortable, lifestyle-oriented approach to golf style. Its signature Golfman logo—a stylized golfer carrying a bag—became an enduring emblem of this relaxed yet confident approach to the game.