Japanese lifestyle brand known for its retro-inspired sneakers blending performance running technology with everyday streetwear.
ORIGIN
Japan
PRICE TIER
mid
Founded in 1949 in Kobe, Japan by Kihachiro Onitsuka, ASICS built its legacy on technical running and athletic performance. ASICS SportStyle emerged as a distinct lifestyle category, translating the brand’s deep biomechanical heritage into everyday fashion. The line is defined by its retro-futuristic aesthetic, repurposing archival running silhouettes from the 1990s and 2000s for a modern, style-conscious audience.