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asobu

Canadian drinkware brand known for its playful, recycled stainless steel bottles and ceramic-lined coffee makers.

ORIGIN

Canada

PRICE TIER

mid

SPECIALIZATION

UNISEX

Founded in 1998 in Montreal, Canada, Asobu—meaning "fun and playful" in Japanese—began as a division of corporate gifting company Ad-N-Art before evolving into a global lifestyle drinkware brand. The brand focuses on blending vibrant, trend-forward aesthetics with high-performance hydration technology. Asobu’s core product lines include vacuum-insulated water bottles, travel tumblers, and cold brew coffee makers, all designed to support an active, on-the-go lifestyle. Signature offerings like the Puramic line feature a proprietary ceramic inner coating that prevents metallic tasting notes, while the playful "Bestie" collection caters to younger audiences with whimsical animal designs.

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