British online fashion label known for its trend-driven designs and extensive size-inclusive collections for young adults.
ORIGIN
United Kingdom
PRICE TIER
fast fashion
ASOS DESIGN is the in-house brand of the British online fashion and cosmetic retailer ASOS, which was founded in 2000. Originally an acronym for “As Seen On Screen,” the company’s mission is to provide fashion inspired by celebrity and media culture. ASOS DESIGN translates the latest trends into accessible and affordable clothing, shoes, and accessories for a global audience of fashion-conscious twenty-somethings. The brand is a core part of the ASOS platform, which ships to over 200 markets and offers a massive range of products from over 850 brands alongside its own labels.