Colorado-based mountain resort and lifestyle brand known for world-class skiing, luxury hospitality, and outdoor performance apparel.
ORIGIN
United States
PRICE TIER
luxury
Founded in 1946 in Aspen, Colorado, by 10th Mountain Division veteran Friedl Pfeifer and industrialists Walter and Elizabeth Paepcke, Aspen Snowmass was built on the "Aspen Idea"—the belief that mountains can renew mind, body, and spirit. Originally launching with the world's longest chairlift, the brand has evolved into a premier global destination encompassing four distinct mountains: Aspen Mountain, Aspen Highlands, Buttermilk, and Snowmass.