assael

Known as America’s foremost purveyor of magnificent pearls and precious coral, Assael has built its legacy on sourcing the world’s rarest marine gems. The house was founded in Italy in the early 20th century by James Assael, but it was his son, Salvador Assael, who transformed the family business into a global authority. After World War II, Salvador, dubbed the “King of Pearls,” almost single-handedly created the market for Tahitian black pearls and introduced magnificent South Sea pearls to North America. His adventurous spirit and uncompromising quest for perfection established the brand's tenets of quality, rarity, and impeccable craftsmanship.

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