asta resort

Asta Resort is an Australian-born fashion label founded in 2021 by sisters Helena and Jasmine Ammitzboell. Inspired by their Danish-Australian heritage and a sense of endless summer, the brand was born from Helena’s university design studies and a desire for distinctive vacation wear. Now headquartered in Los Angeles, the label has become synonymous with a unique blend of retro glamour and modern resort style, defined by its signature shimmering knitwear, sequined fabrics, and jacquard motifs. Core pieces include ready-to-wear dresses, swimwear, and separates designed for a social, travel-loving audience.

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