British automotive lifestyle brand offering racing-inspired timepieces and jewelry through a partnership with Timex Group.
ORIGIN
United Kingdom
PRICE TIER
premium
Launched in 2025 through a licensing partnership with Timex Group, Aston Martin Watches translates the British marque’s high-performance DNA into an accessible lifestyle collection. Unlike the carmaker’s haute horlogerie collaborations with Swiss houses like Girard-Perregaux and Breitling—which produce five-figure luxury timepieces—this diffusion line targets racing fans and style-conscious consumers with "premium yet affordable" designs.