Virginia-based activewear brand known for feminine, seamless sets and a viral, influencer-driven aesthetic.
ORIGIN
USA
PRICE TIER
mid
Founded in 2016 in Virginia Beach, Astoria Activewear emerged as a digital-first brand capitalizing on the seamless fitness apparel boom. Originally launched by April Nottingham, the brand gained traction through an aggressive influencer marketing strategy, positioning itself as a go-to for the "pilates princess" and gym-glam aesthetic.