ath

Founded in 2021 by David “EXCEL” Alper and Frank Barouti, ATH (All-Time High) is a Los Angeles-based apparel label rooted in the meticulous recreation of vintage sportswear and Americana. Driven by Alper’s background as a veteran DJ and the founders' shared appreciation for archival garments, the brand focuses on slow-made, small-batch production. ATH is defined by its obsessive approach to fabric and wash processes, most notably its heavyweight 24oz French terry hoodies and custom-dyed crewnecks that undergo individual vintage staining and distressing to achieve an authentically timeworn look.

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