American luxury performance brand known for its tech-driven athletic footwear and sleek, minimalist design.
ORIGIN
United States
PRICE TIER
premium
Founded in 2009 in Los Angeles by identical twins and former collegiate athletes Adam and Ryan Goldston, Athletic Propulsion Labs (APL) sits at the intersection of luxury and performance. The brand first gained global notoriety when its inaugural Concept 1 basketball shoe, featuring proprietary Load 'N Launch spring technology, was banned by the NBA for providing an "undue competitive advantage." This disruptive debut cemented APL’s reputation for high-tech engineering.