athra

Founded in 1984 by Amena Koumi in New Jersey, Athra began as a family-owned wholesale importer and distributor of sterling silver jewelry. Decades later, under the direction of Koumi’s daughter Shamron, the company launched its direct-to-consumer brand, Athra Luxe, to bring its industry expertise directly to shoppers. The brand focuses on bridging the gap between high-fashion aesthetics and accessible pricing, offering pieces that feel elevated yet effortless for daily wear.

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