atomic

Founded by Alois Rohrmoser in the Austrian Alps in 1955, Atomic has grown from a small workshop into the world's largest ski manufacturer, deeply rooted in the culture of skiing. The brand's identity was forged in the crucible of alpine racing, consistently delivering World Cup-winning technology that defines performance and speed. This heritage informs its core product collections, which include precision-engineered race skis, versatile all-mountain Maverick skis, and innovative Backland equipment for touring. In recent years, Atomic has expanded its focus beyond the racecourse, most notably through its collaboration with freeskier and artist Chris Benchetler, who now serves as Creative Director for the brand's freeride and freeski division. This partnership produced the popular Bent family of skis, celebrated for a surf-inspired, playful style that brought a new creative dimension to the brand. This blend of technical mastery and artistic expression allows Atomic to cater to a wide spectrum of skiers, from world champions like Mikaela Shiffrin to creative freeriders. With its primary factory still operating in Altenmarkt, near its original founding site, Atomic maintains control over its production and drives a public commitment to sustainability through detailed impact reports and a pledge to significantly reduce its carbon footprint.