aubade

Founded in Paris in 1958 by Claude Pasquier—evolving from a 19th-century corset factory—Aubade is a historic French lingerie house that helped transform intimate apparel from purely functional garments into expressions of personal style and seduction. The brand pioneered several industry firsts, including color-coordinated sets and the introduction of the tanga in the 1980s, cementing its reputation for bold, avant-garde sensuality.

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