British menswear brand known for its slow fashion ethos, heritage-inspired utility wear, and durable craftsmanship.
ORIGIN
United Kingdom
PRICE TIER
premium
Aubin was originally established in 2008 by Peter Williams as a more mature sibling to Jack Wills, before closing in 2012 and triumphantly relaunching in 2021. Rooted in London, the brand champions a "Better is Greater Than More" philosophy, positioning itself as an antidote to fast fashion. Aubin draws heavy inspiration from post-war British design, military utility, and vintage sportswear to create a wardrobe of enduring staples.