British menswear brand known for its heritage-inspired, built-to-last casualwear and commitment to quality craftsmanship.
ORIGIN
United Kingdom
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2008 by Peter Williams as the elder sibling to Jack Wills, Aubin & Wills (now rebranded simply as Aubin) is a British menswear brand rooted in heritage design and cultural identity. Originally launched to capture a more mature audience outgrowing the preppy aesthetic of its sister brand, Aubin was closed in 2012 before being relaunched in 2021 by Williams and CEO Greg Roberts. The brand operates on the ethos that "Better is Greater Than More," focusing on longevity, authenticity, and quality over fast fashion trends.
$179.00
$129.00
$59.00$129.00
$55.00
$55.00$79.00
$79.00$129.00
$95.00$159.00
$39.00
$179.00
$129.00
$59.00$129.00
$55.00
$55.00$79.00
$79.00$129.00
$95.00$159.00
$39.00