auguste the label

Founded in 2015 by Byron Bay native Ebony Eagles, Auguste The Label is an Australian womenswear brand rooted in coastal bohemian style and vintage nostalgia. Designed for the modern sun-seeker, the brand’s collections are defined by effortlessly elegant shapes, soft floral prints, and relaxed silhouettes that transition seamlessly from beachside weekends to city evenings. Auguste’s core offerings include flowing maxi dresses, softly tailored separates, and swimwear, all crafted with a focus on feminine drape and timeless wearability.

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