Global plush leader known for its high-quality, eco-friendly designs and viral Palm Pals collectibles.
ORIGIN
South Korea
PRICE TIER
affordable
Founded in 1981 in Seoul, Aurora World has established itself as a global leader in the plush toy industry, celebrated for its commitment to quality, safety, and sustainability. Originally a design and manufacturing house, the brand has evolved into a powerhouse of character creation, known for its "Gifts of Smiles" philosophy.