Italian luxury house known for its artfully hand-painted cashmere and avant-garde, distressed knitwear design.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Genoa in 1994 by siblings Mirko and Fiorella Ghignone, Avant Toi is an Italian knitwear brand that treats fine yarns as artistic canvases. Operating under the Liapull Group, which has over 60 years of experience, the brand was born from Mirko Ghignone’s creative impulse to revolutionize cashmere. Avant Toi is defined by its pioneering approach to dyeing and textile manipulation, breaking from the conventional rules of knitwear. The brand’s signature is its use of innovative techniques like air-brushing and hand-painting to apply color, making each garment a unique work of art with a sophisticated, lived-in appearance.