avenue & son

Founded in 2014 by four professional skaters in Shanghai, Avenue & Son has emerged as a pioneering force in China’s skateboarding scene. Built by and for the local skate community, the brand translates the raw energy of street culture into a polished, contemporary aesthetic. Avenue & Son is known for its 1990s-inflected streetwear, offering relaxed, oversized silhouettes, bold typography, and vintage-inspired graphics across its core apparel. The brand’s product range includes durable graphic tees, heavy-weight hoodies, and professional-grade skate decks, all designed with the functional needs of skaters in mind. The label has garnered international attention through high-profile collaborations, including a notable partnership with Vans that paid homage to old-school kung fu films, validating its authentic cultural footprint.

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