American sportswear brand known for its performance fishing apparel and outdoor-focused, technical design.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2009 by Tim and Nicole Johnson, AVID Sportswear is a premium lifestyle brand rooted in the fishing and outdoor adventure community. Headquartered in Florida, the brand designs performance-driven apparel for sportsmen and women who are passionate about life on the water and in the field. AVID’s core products include technical shirts, hoodies, shorts, and hats featuring their proprietary AVIDry fabric, which offers moisture-wicking, quick-drying properties, and a UPF 50+ sun protection rating. The brand’s design philosophy focuses on the intersection of style, quality, and performance, creating durable and comfortable gear for demanding outdoor environments.