Italian fashion brand specializing in avant-garde knitwear known for its innovative techniques and shimmering embellishments.
ORIGIN
Italy
PRICE TIER
luxury
Aviù is an Italian fashion brand representing the avant-garde of knitwear, built on meticulous material research and innovative, unconventional assembly. The brand balances tradition with modernity, creating elegant yet dynamic pieces that play with shape, texture, and color. Known for its opulent take on classic Italian craftsmanship, the collections often feature classic wools updated with contemporary details like shimmering sequins, metallic accents, and feather trims. This design approach is applied to its signature sweaters and cardigans, as well as dresses and tops with fluid silhouettes. Distributed globally and regarded as a benchmark for high-quality knitwear manufacturing in Italy, the brand has also been seen on figures like Taylor Swift, highlighting its blend of sophisticated craft and modern appeal.