New York-based artisanal label known for its use of rare Japanese textiles and genderless, reconstructed silhouettes.
ORIGIN
USA
PRICE TIER
luxury
Launched in New York in 2020, Aviva Jifei Xue is an artisanal clothing brand from Parsons menswear graduate Aviva Xue. Drawing from her heritage of growing up between China and Japan, the designer creates collections that prioritize material and craft. The brand is distinguished by its use of natural fibers—like hemp, wool, and silk—sourced from small, generational mills in Japan, and its practice of deconstructing and repurposing antique fabrics, such as 1950s kimonos. This approach results in limited-quantity pieces with a unique tactile charm.