London-based label known for its conceptual, deconstructed tailoring and sculptural designs inspired by Japanese art and culture. [4, 6, 9]
ORIGIN
United Kingdom
PRICE TIER
luxury
A.W.A.K.E. MODE, an acronym for All Wonderful Adventures Kindle Enthusiasm, was founded in London in 2012 by Natalia Alaverdian. The brand is known for its avant-garde yet versatile wardrobe, featuring innovative cuts, unexpected details, and subtle cross-cultural and historical references from art and film. Drawing heavily from Japanese art and culture, the collections offer a conceptual take on classic shirting, tailored coats, and dresses, with deconstructed and sculptural elements forming the brand's core identity.