awake ny

Launched in 2012 by Queens native and former Supreme brand director Angelo Baque, Awake NY encapsulates the multicultural spirit and timeless energy of New York City. The brand translates the eclectic sensibility of downtown in the early '90s into a contemporary wardrobe, blending graphic-heavy staples with increasingly refined silhouettes. Signature items include logo-emblazoned hoodies, classic tees referencing New York's cultural history, and vibrant knitwear, which have expanded to include tailored pieces like overcoats and sweater vests. Community and social awareness are central to Awake NY's identity; the brand consistently partners with charitable organizations and uses its platform to support underserved communities. This approach is validated by collaborations with a wide range of influential brands like Carhartt WIP, ASICS, Moncler, and Levi's, which often extend beyond product to tell a deeper story. In June 2023, the opening of its first flagship store on the Lower East Side marked a significant milestone, creating a physical hub for its community and cementing its role as a key voice in modern streetwear. Regularly featured in publications like Hypebeast and Complex, Awake NY is regarded as a culturally-attuned label that authentically merges streetwear's raw energy with a more mature, narrative-driven design.