American travel brand known for its sleek, direct-to-consumer hard-shell luggage and modern jet-set aesthetic.
ORIGIN
United States
PRICE TIER
premium
Founded in 2015 in New York by former Warby Parker executives Jen Rubio and Steph Korey, Away disrupted the luggage industry by applying a direct-to-consumer model to travel goods. The brand was born out of a personal travel mishap, leading the founders to create a sleek, functional suitcase that resonated with a new generation of digital-savvy travelers. Away shifted the conversation from mere utility to an aspirational travel lifestyle, positioning its products as essential companions for the modern jet-setter.