A London-based swimwear brand known for its timeless, flattering designs and eco-conscious, craft-focused approach.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in London in 2019, AWAY THAT DAY was established by former dancer and stylist Ingemae, whose passion for travel inspired the brand's name and ethos. The label merges a sense of freedom and modern style with a strong commitment to sustainability, aiming to prove that eco-friendly practices do not have to compromise on sexy, high-quality design. The brand is known for its timeless swimwear and resortwear, including ultra-flattering bikinis, one-pieces, and cover-ups in classic color palettes.