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away that day

A London-based swimwear brand known for its timeless, flattering designs and eco-conscious, craft-focused approach.

ORIGIN

United Kingdom

PRICE TIER

premium

Founded in London in 2019, AWAY THAT DAY was established by former dancer and stylist Ingemae, whose passion for travel inspired the brand's name and ethos. The label merges a sense of freedom and modern style with a strong commitment to sustainability, aiming to prove that eco-friendly practices do not have to compromise on sexy, high-quality design. The brand is known for its timeless swimwear and resortwear, including ultra-flattering bikinis, one-pieces, and cover-ups in classic color palettes.

Featured Items

Maui Bikini Bottom

Maui Bikini Bottom

$95.00

Cannes One Piece

Cannes One Piece

$179.00$275.00

Abaco Crochet Dress - Black / Tortoise Shell

Abaco Crochet Dress - Black / Tortoise Shell

$82.50$165.00

Isla Del Sol Bikini Top

Isla Del Sol Bikini Top

$125.00$145.00

Santorini Sarong - Pinecone Print

Santorini Sarong - Pinecone Print

$34.50$69.00

Cannes Bikini Top

Cannes Bikini Top

$125.00$145.00

ATD x Daisy Red Jasper Organic Double Drop Earrings

ATD x Daisy Red Jasper Organic Double Drop Earrings

$49.50$99.00

Isola Bella Bottom

Isola Bella Bottom

$91.00$135.00