Chinese contemporary brand known for blending traditional folk art with modern, feminine silhouettes and artisanal craftsmanship.
ORIGIN
China
PRICE TIER
contemporary
Founded in 2012 by Wei Li, China’s first internationally recognized independent designer, Awaylee is a contemporary womenswear label that bridges traditional Chinese folk art with modern femininity. Now under the creative direction of Sue-Ann San, the brand continues to explore the intersection of heritage and contemporary design. Awaylee is known for its romantic, avant-garde aesthetic, characterized by soft, translucent fabrics, intricate pearl inlay, and meticulous hand-cut floral appliqués. The brand’s signature style balances quiet strength with delicate beauty, offering sculptural event dresses, tailored outerwear, and fluid silk separates that appeal to confident, independent women.