axiology

Founded in 2014 in Bend, Oregon, by Ericka Rodriguez, Axiology is a pioneering clean beauty brand born out of a desire for high-performance, vegan cosmetics. Rodriguez, who began formulating lipsticks in her kitchen after discovering the prevalence of animal testing in the industry, built the brand around a strict ethos of sustainability and ethical production. Axiology is best known for its signature Balmies—multi-use, plastic-free crayons designed for lips, cheeks, and eyes. These versatile color sticks deliver a dewy, natural finish and are crafted with a minimalist blend of nourishing ingredients like elderberry, hemp, and plum oil.

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