ay studios

Founded in 2019 by Daniel Uggerhøj and Torben Holt in Aarhus, Denmark, AY Studios (formerly James Ay) is a lifestyle brand rooted in Scandinavian minimalism and conscious exploration. Originally conceived as a tribute to James Ayschough, the 18th-century pioneer of tinted lenses, the brand has evolved into a modern purveyor of travel-ready essentials. AY Studios is defined by its core product lines: plant-based Mazzucchelli acetate sunglasses and durable travel bags crafted from recycled nylon. Designed for "the journeys ahead," the brand's aesthetic balances functional simplicity with a quiet, understated confidence.

See more