ayr

AYR, an acronym for All Year Round, was founded in 2014 in New York City by Maggie Winter, Max Bonbrest, and Jac Cameron, veterans of J. Crew and Madewell. The brand was conceived as an alternative to the trend-driven, fast-fashion market, focusing instead on creating a distilled collection of timeless, high-quality essentials. AYR is celebrated for its denim, which constitutes about half of its business and is produced in Los Angeles. The core of the collection features versatile, comfortable, and easy-wearing pieces like perfectly cut button-downs, knit tees, and outerwear, all crafted from carefully sourced, premium materials like Italian textiles and heavyweight silk.

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