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azat mard

Contemporary menswear brand known for its urban-inspired luxury clothing and bold graphics rooted in Armenian heritage.

ORIGIN

United Kingdom

PRICE TIER

contemporary

SPECIALIZATION

MEN

Founded in 2018 in Manchester by former professional footballer Garen Tchobanian and fashion management graduate Neil Malhotra, Azat Mard is a contemporary menswear brand deeply rooted in Armenian heritage. The name translates to "Free Man" or "Free People," reflecting the brand's core ethos of self-expression, freedom, and bold individuality.

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